New Study: Sleep Aids in the Philippines
Recently published research from Euromonitor International, "Sleep Aids in the Philippines", is now available at Fast Market Research
[ClickPress, Mon Jan 11 2016] As health awareness campaigns and services continued to trend amongst Filipino communities, consumers needed fewer aids to help them fall asleep. However, not all consumers can commit to adventurous lifestyles or engage in sporting activities due to work and budget constraints. This drove gradually developing growth for sleep aids as more individuals participated in BPO industries. This resulted in their work schedules being characterised by a change in sleeping patterns due to varying shift hours. Thus, more and more consumers are slowly trying out ways to swiftly and effectively fall asleep such as the use of sleep aids.
Engaging a famous comedian local celebrity, Ramon Bautista, to endorse Sleepasil helped Organica Neutraceuticals Inc to maintain its top position in sleep aids in the country. This triggered growth in the category due to the popularity of the ambassador and the manner with which the product is promoted. Humour is very much utilised to infiltrate and stimulate consumer interest and the company was successful in this, holding a 47% value share in 2015.
Full Report Details at
Sleep aids is predicted to record low growth with a value CAGR of 1% at constant 2015 prices over the forecast period. This can be attributed to the lack of information for consumers or even the lack of knowledge about sleep aids and their benefits. Growth rates are expected to pick up due to heightening demand. The fast-paced, demanding and stressful lifestyles of much of the working population will pave the way for this demand, which is expected to increase over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Sleep Aids industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sleep Aids industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sleep Aids in Philippines market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sleep Aids in Philippines?
* What are the major brands in Philippines?
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