NRT Smoking Cessation Aids in Hong Kong, China - New Market Report
Recently published research from Euromonitor International, "NRT Smoking Cessation Aids in Hong Kong, China", is now available at Fast Market Research
[ClickPress, Mon Jan 11 2016] NRT smoking cessation aids recorded positive current value growth during 2015, although this represented a slowdown from the growth recorded in the category during 2014. The rising health consciousness of Hong Kong’s consumers saw some of them quitting smoking or reducing the amount they smoke, with many turning to NRT smoking cessation aids to assist them. This trend can also be attributed at least partially to the growing sophistication of Hong Kong consumers and the corresponding increase being registered in the awareness of the benefits of NRT smoking cessation aids.
Johnson & Johnson Consumer (Hong Kong) Ltd maintained leadership in NRT smoking cessation aids during 2015 as its value share grew slightly to 73%. Strong brand awareness, coupled with a widespread distribution network, supported the player’s dominance in the category towards the end of the review period. Furthermore, it is present in both of the NRT smoking cessation aids categories present in Hong Kong, meaning that it offers products to suit the diverse needs of the territory’s consumers.
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NRT smoking cessation aids is expected to maintain positive value growth over the forecast period, rising at a CAGR similar to the current value growth recorded in the category at constant 2015 prices in 2015. The growing health consciousness of Hong Kong’s consumers is set to see more of them becoming increasingly willing to quit smoking. With the growing awareness of the benefits of NRT smoking cessation aids, especially in terms of improving the success rate of quitting smoking, more consumers can be expected to turn to the category for help when quitting smoking.
Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
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The NRT Smoking Cessation Aids in Hong Kong, China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
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