New Market Report: Portable Players in Greece

Both e-readers and portable media players saw their volume sales drop sharply in 2015 due to competition with other devices such as smartphones and tablets. Greek consumers continue to have limited budgets to spend on consumer electronics; hence they continue to make purchases based on priority level. In this light, portable players is placed aside as the basic functions of these products can usually be covered by such multi-functioning devices as smartphones and tablets, along with many others.

Competitive Landscape

Portable media players in Greece is rather fragmented, with many players positioned in the lower-price segment having small volume shares. The top ranking companies for 20015 were Sony Hellas and Philips Hellas, with both holding 17% retail volume shares. Both companies have been historically preferred by Greek consumers due to their good distribution networks and solid brand names as well as their relatively wider price and product ranges compared to other players.

Full Report Details at
- http://www.fastmr.com/prod/1097743_portable_players_greece.aspx?afid=301

Industry Prospects

The future course of portable players remains rather negative. Greece is still fighting to stabilise its macro-economic indexes, while ongoing political instability is another reason for consumer confidence to remain low. Greeks are expected to continue prioritising their purchases due to their more limited spending budgets, with this meaning that portable players is expected to increasingly be replaced by other devices or be placed aside completely as these products tend to cover secondary needs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in Greece?
* What are the major brands in Greece?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?

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