Newly released market study: Global Household Cleaning Market 2015-2019

Household cleaning products, also known as household cleansers, fall into the broad category of home care products. They accounted for a revenue share of more than 20% in the global home care market in 2014. Irrespective of having various compositions and ingredients, household cleansers can be categorized into four different variants based on its usage: surface cleansers, dishwashing products, toilet cleaner, and other cleaning agents. As the name suggests, household cleansers are generally used to maintain family hygiene that aid in cleaning and washing households and in removing germs and odor.

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Technavio's analysts forecast the global household cleaning products market to grow at a CAGR of 4.97% over the period 2015-2019.

Covered in this report

The report covers the current scenario and the growth prospects of the global household cleaning products market for the period of 2015-2019. To calculate the market size, the report considers revenue generated through the retail sales of the following household cleaning products:

Surface cleaners

Dishwashing products

Toilet care

Other cleaning agents (bleach)

Technavio's report, Global Household Cleaning Products Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, Europe, MEA; it also covers the landscape of the global household cleaning products market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

Americas

APAC

Europe

MEA

Key vendors

Colgate-Palmolive

Henkel

Procter & Gamble

Reckitt Benckiser

Unilever

Other prominent vendors

Bombril

Church & Dwight

Godrej Consumer Products

Goodmaid Chemicals

Kao

McBride

Rohit Surfactants

SC Johnson & Son

Seventh Generation

The Clorox Company

Key market driver

Evolving buying pattern of consumers

For a full, detailed list, view our report

Key market challenge

Presence of counterfeit and low-quality products

For a full, detailed list, view our report

Key market trend

Growing demand for premium products

For a full, detailed list, view our report

Key questions answered in this report

What will the market size be in 2019 and what will the growth rate be

What are the key market trends

What is driving this market

What are the challenges to market growth

Who are the key vendors in this market space

What are the market opportunities and threats faced by the key vendors

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