Now Available: Home Video in Portugal

Despite the positive signs in the economic environment, and despite the recovery in consumer confidence, which resulted in a positive performance in some categories, home video still struggled in 2015.

Competitive Landscape

LG and Samsung remained the two most important brands in home video in 2015, fighting for leadership. LG considerably increased in the premium price segment, such as ultra HD. Being the only player in OLED TVs helped LG to reinforce its position, resulting in it narrowing the gap with Samsung in 2015.

Industry Prospects

The level of new launches, together with the willingness of Portuguese consumers to try new arrivals, and sharp average price declines, are likely to positively affect home video over the forecast period. This will mean that the category is bound to see shorter replacement cycles. By contrast, the end of CCFL TV in 2014 reveals Portuguese consumers’ appetite for purchasing the more recent models within different price segments.

Full Report Details at
- http://www.fastmr.com/prod/1110450_home_video_portugal.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Video industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Video industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Video in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Video in Portugal?
* What is the fastest growing product category?
* What consumer electronics segments are growing the fastest?
* What are the major technology trends in new consumer electronics products?
* How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
* How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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- Home Video in Australia
- Home Video in the Czech Republic
- Home Video in the US