Newly released market study: Air Treatment Products in Hong Kong, China

Air treatment products registered similar performances in 2015 and 2014. Air purifiers posted the highest volume growth of 5% in 2015, with consumers being increasingly concerned about air pollution in Hong Kong. The various health scares such as bird flu and H1N1 led consumers to want to optimise air quality at home. Such scares spurred demand for air purifiers; however, declining living space limited the overall growth potential of the category.

Competitive Landscape

Panasonic Corp led air treatment products with a volume share of 25% in 2015. Its leadership stems from its wide-ranging portfolio that includes air conditioners, fans and air purifiers that cater to the different need of consumers. Besides, its established presence and regular marketing retained the trust of consumers and refreshed its brand image.

Industry Prospects

Over the forecast period, air treatment products is set to grow at a CAGR of 3% in volume terms, with air purifiers and split air conditioners leading the way. Air pollution is likely to be the catalyst for growth. Hong Kong Consumers have learnt the lessons of past health epidemics, such as bird flu and H1N1, and are expected to take greater steps to ensure the best air quality at home. Hence, they are willing to invest in air purifiers.

Full Report Details at
- http://www.fastmr.com/prod/1112608_air_treatment_products_hong.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Hong Kong, China?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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