Microwaves in Hong Kong, China - New Market Study Published

Microwaves posted volume growth of 3% in 2015. Microwaves were a common feature in households over the review period. Innovation within the category rejuvenated consumer interest in microwaves. For example, microwaves that incorporated steam and grill functions were in high demand.

Competitive Landscape

Panasonic Corp led microwaves in 2015 with a volume share of 23%, followed by Whirlpool Hong Kong with 19%. Panasonic and Whirlpool are two widely known brands in Hong Kong and have been popular for many years. Panasonic offers models priced lower than Whirlpool and is known to provide affordable products with good quality.

Industry Prospects

Over the forecast period, microwaves is expected to grow at a CAGR of 3% in volume terms. Due to their convenience and basic functions, microwaves will remain essential to homes. Consumers will continue to appreciate microwaves as they offer convenience. An influx of new packaged food products that are microwaveable are expected over the forecast period, as players seek to attract time-poor consumers.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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