Food Preparation Appliances in South Africa - New Market Study Published

Compared to major appliances, small appliances recorded faster retail volume growth of 5% in 2015. Food preparation appliances recorded growth of 3% in 2015, in line with the performance seen over the previous three years. This positive growth performance occurred despite poor economic conditions in South Africa and the strain on mass household incomes.

Competitive Landscape

Kenwood Home Appliances (Pty) Ltd led sales with a volume share of 34% in 2015. It was followed by Home of Living Brands (Pty) Ltd and Nu-World Holdings Ltd, with shares of 23% and 14% respectively.

Industry Prospects

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Food preparation appliances is set to record a retail volume CAGR of 3% over the forecast period. Juice extractors, food processors and other food preparation appliances are expected to register the strongest performances, in turn driving overall category growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Food Preparation Appliances in South Africa?
* What are the major brands in South Africa?
* Has there been a growth in penetration for food preparation appliances?
* What is the category share for food processors? Is this a growth opportunity market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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