Dishwashers in Denmark - New Market Study Published

Approximately seven out of 10 Danish households possess a dishwasher. This incremental growth over the review period demonstrates the ongoing evolution of dishwashers from an optional to an essential household purchase. This trend underpinned 2015 volume sales results and will support forecast period prospects.

Competitive Landscape

BSH Hvidevarer A/S led dishwashers in 2015 with a retail value share of 25%, down one percentage point on the previous year. The company is the NBO of the ever-popular Bosch and Siemens brands, both of which enjoy unrivalled availability and distribution to the. Bosch and Siemens are recognisable brands to Danish consumers, symbolising trustworthiness, quality and value for money.

Full Report Details at
- http://www.fastmr.com/prod/1112631_dishwashers_denmark.aspx?afid=301

Industry Prospects

Growing consumer interest in home cooking is making the kitchen the focal point for social interactions in Danish households. Accordingly noise is an increasingly important consideration in choice of dishwasher. Consumers desire silent dishwashers as they do not want noise from dishwashers to disturb/interfere with their social interactions. This will motivate product innovation over the forecast period and direct volume growth for dishwashers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Denmark?
* What are the major brands in Denmark?
* How has this high unit price, low global penetration category been affected by recessionary pressure?
* Is there a trend to slimline machines in Denmark?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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