Now Available: Microwaves in Egypt

In 2015 microwaves maintained its positive performance, with one percentage point higher growth compared with the previous year, as consumers had less time to heat their meals in cookers. Microwaves take much less time to prepare a hot meal, and as a large percentage of women are now employed and have less time to prepare food, microwaves save a lot of time and effort for them when preparing meals. Hence a microwave has become an important appliance in the home, although the penetration rate remains low at 4% in 2015.

Competitive Landscape

In 2015 El Araby Group maintained its leading position in microwaves, recording a 16% volume share, even though it saw a decline in its share. The company operates through its only microwaves brand Sharp, although it does offer a wide variety of microwaves at numerous different price points under this brand. Egyptian consumers have always had a reasonably strong preference for Sharp microwaves, especially when looking for more sophisticated models at the higher-end of the price spectrum.

Full Report Details at
- http://www.fastmr.com/prod/1112785_microwaves_egypt.aspx?afid=301

Industry Prospects

Microwaves in Egypt is expected to increase by a volume CAGR of 4% over the forecast period. On the other hand, the average unit price is expected to continue declining over the forecast period, due to an increase in the share of "others", with more unknown brands present in the market with low prices and moderate quality.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Egypt?
* What are the major brands in Egypt?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Microwaves in Japan
- Microwaves in Russia
- Microwaves in China
- Microwaves in Spain
- Microwaves in Indonesia