Newly released market study: Kuwait Consumer Electronics Report Q1 2016

We downgraded the outlook for 2015 in our Q415 report update to reflect the drag on demand coming from a weak Kuwait economic outlook due to the prolonged global oil price slump, a factor that was weighing in on consumer confidence. Nevertheless, we believe the market will return to positive growth in 2016 as population grows and the economy stabilises in 2016 and beyond, over the course of our forecast period. Opportunities will still remain limited compared to emerging markets due to the high penetration of smartphones and tablets , which means there remains only a small pool of first time buyers for vendors to target. Nevertheless, Kuwait has one of the highest GDP per capita levels in the world and consumers have demonstrated their preference for luxury items and fashionable brands such as Apple. We expect this trend to continue over the next four years, ensuring Kuwait's consumer electronics market remains highly lucrative in per capita terms.

Full Report Details at
- http://www.fastmr.com/prod/1109897_kuwait_consumer_electronics.aspx?afid=301

Latest Updates And Industry Developments

PC Sales: USD407mn in 2015 to USD396mn in 2016. Economic weakness will exacerbate the negative trend due to contraction in the tablet market and a high degree of overall saturation.
AV Sales: USD333mn in 2015 to USD338mn in 2016, up 1.5% in US dollar terms. Forecast was downgraded in Q415, with economic weakness expected to result in deferred purchases and substitution for cheaper models. The market will return to growth in 2016 and remain positive until 2018.
Handset Sales: USD572mn in 2015 to USD584mn in 2016, an increase of 2.1% in US dollar terms. Although smartphone penetration is high in Kuwait, which will see demand growth decelerate, the high replacement rate and premium orientation of Kuwaiti nationals will ensure the market remains buoyant in 2016.

The Kuwait Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Kuwait.

BMI Research's Kuwait Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Kuwait.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Kuwait

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