New Report Available: Large Cooking Appliances in Denmark
New Consumer Goods market report from Euromonitor International: "Large Cooking Appliances in Denmark"
[ClickPress, Wed Jan 27 2016] How consumers view kitchen design and subsequently their choice of major appliances has changed. Prior to the economic crisis, consumers considered the ability to convey status and prestige more important elements of kitchen design than functionality. This changed over the review period, as minimalism took centre-stage. Gone are the times of personal designs and individualism, with kitchen appearances becoming more uniform and cold in colours such as black, white and grey. Appliance design lines are cleaner, with appliances without handles more prominent. This change is influencing purchasing decisions, with consumers actively seeking appliances that suit their décor preferences.
Electrolux Home Products Denmark A/S led retail volume sales in 2015 with a share of 32%. Electrolux led throughout the review period, which is an indication of the strong and established position the company enjoys in large cooking appliances.
Full Report Details at
The outlook for the Danish economy is relatively positive. Trade sources believe this will permit consumers to individualise and add more personality to kitchen design as their financial concerns ease. This is supported by the observations of retailers. Retailers stated that while minimalistic designs remain prevalent, the trend is towards functionality and practicality – Danes want cosy and practical kitchen designs that centralise family/social interactions while also accommodating growing consumer interest in home cooking. Freestanding kitchen islands are becoming popular as they are perceived as facilitating social interactions while retailers also see a shift towards kitchens with a professional/industrial look.