New market study, "Small Cooking Appliances in Morocco", has been published

Small cooking appliances recorded 5% volume growth and 7% value growth in 2015. This was driven by the growing urbanisation in the country. Many people are moving from rural to urban areas in Morocco in order to look for better life opportunities. Additionally, as more women are joining the workforce, they have more money to spend on equipping their kitchen with products that enable them to save time and make their household chores easier.

Competitive Landscape

Groupe SEB leads small cooking appliances with a 25% retail volume share in 2015. It is present in most subcategories, with its highest shares being in fryers, toasters, coffee machines and mini ovens. The company sells two highly recognisable brands, namely Moulinex and Rowenta, along with Krups and Tefal. Moreover, it has a strong distribution strategy and benefits from advertisements that are broadcast on satellite TV channels. Despite this, Groupe SEB saw a slight decline in share in 2015, as "others", often selling cheaper, unbranded goods gained.

Full Report Details at
- http://www.fastmr.com/prod/1112869_small_cooking_appliances.aspx?afid=301

Industry Prospects

Small cooking appliances is expected to register a 6% volume CAGR and a 7% value CAGR at constant 2015 prices over the forecast period. This steady growth is set to be stimulated by increasing urbanisation in the country, as more people are expected to move into urban areas and therefore will be influenced by the established lifestyles of the urban population. Moreover, the expected rise the purchasing power of Moroccans will also drive sales in this product category forward over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Morocco?
* What are the major brands in Morocco?
* What is the percentage share for hard and soft coffee pod machines?

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