Report Published: "Microwaves in South Africa"

Consumer appliances that provide convenience to fast-paced lifestyles continue to drive the appeal of microwaves in South Africa. Relative to earlier in the review period, however, the category witnessed positive yet declining growth, which may be attributed to economic pressures and the related strain on household financial health.

Competitive Landscape

LG Electronics SA (Pty) Ltd continued to lead the microwaves category in 2015, posting a volume share of 34%. It was followed by Defy Appliances (Pty) Ltd and Samsung Electronics SA (Pty) Ltd with shares of 18% and 10% respectively.

Full Report Details at
- http://www.fastmr.com/prod/1112798_microwaves_south_africa.aspx?afid=301

Industry Prospects

The microwaves category is anticipated to witness a retail volume CAGR of 6% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in South Africa?
* What are the major brands in South Africa?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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