New Report Available: Personal Care Appliances in China

Personal care appliances saw a 16% volume increase in 2015 to reach 98 million units. With increasing interest in personal appearance among men and growing frequency of business travel, consumers like to replace their body shavers more frequently, leading to steady growth in 2015. Meanwhile, consumers not only care about price but also brand reputation, quality, design, function, convenience and even after-sales service. Young people in particular seek innovative designs and advanced technology.

Competitive Landscape

Philips China Co Ltd led sales of personal care appliances with a 19% share in 2015. This position is due to the company’s longstanding presence in this category, coupled with its excellent quality and brand reputation. Philips targets mid- to high-end customers, launching a series of products with premium technology and functions. Furthermore, Flyco’s share continued to climb in 2015 due to low- to mid-range positioning, low prices, high investment in advertising and a strong presence in both offline and online channels.

Full Report Details at
- http://www.fastmr.com/prod/1112808_personal_care_appliances.aspx?afid=301

Industry Prospects

Personal care appliances are predicted to achieve a 10% volume CAGR over the forecast period to exceed 161 million units in 2020, caused largely by booming sales of other personal care appliances. With increasing health awareness consumers are interested in purchasing other personal care appliances, such as small massage units and foot massage appliances. In addition, smart personal care appliances with innovative functions such as smart electric facial cleaners will represent another key trend. With greater demand for improved lifestyles, an increasing number of women, especially in high-tier cities with high levels of income, are prepared and able to spend money on electric facial cleaners to protect their skin.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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