New market study, "Small Kitchen Appliances (Non-Cooking) in Indonesia", has been published

Small kitchen appliances (non-cooking) remained a small category in 2015, with performance being solely determined by kettles. Whilst coffee mills and other small kitchen appliances (non-cooking) such as food and meat slicers are present and can be found in selected retail outlets, sales remained negligible.

Competitive Landscape

The Japanese-based multinational, Sharp Electronics Indonesia PT, maintained its leading position in 2015, due to its leadership of kettles. Sharp’s products are known for good quality and competitive prices. The company accrued a volume share of 19% in 2015, a slight decline from 2015 due to intense competition from other brands, especially Philips.

Industry Prospects

Small kitchen appliances (non-cooking) is expected to continue being dominated by kettles over the forecast period as many Indonesian consumers rarely use products such as coffee mills and other small kitchen appliances (non-cooking) such as food and meat slicers in their daily cooking.

Full Report Details at
- http://www.fastmr.com/prod/1112893_small_kitchen_appliances.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Kitchen Appliances (Non-Cooking) in Indonesia?
* What are the major brands in Indonesia?
* Has the recession impacted performance in small kitchen appliances insdustry?
* Are coffee mills growing in line with coffee machine consumption?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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