New Study: Heating Appliances in Taiwan

Sales of heating appliances in Taiwan are affected by the severity and duration of its winters. As the country is surrounded by the ocean, warm sea temperatures and sub-tropical location, Taiwan enjoys warm weather in most months of the year with average annual temperature at a comfortable 22 degrees Celsius. Winters in Taiwan are also relatively warm and short with no snow, with lowest temperatures in around 12 degrees Celsius. Hence, a significant proportion of households in Taiwan do not possess heating appliances at home.

Competitive Landscape

Maintaining a retail volume share of 15% in 2015, Sanyo Electric retains its position as the leader of heating appliances. The Sanyo brand is well established in Taiwan in heaters and is priced more economically than other foreign brands such as Northern and Whirlpool.

Industry Prospects

Although sales each year may vary because they are dependent on how long or how cold the winter season is in Taiwan, a consistent trend witnessed towards the end of the review period was warmer and shorter winters. This trend is expected to continue over the forecast period. Hence, growth of heating appliances is expected to remain slow at a volume CAGR of 1% to reach 440,000 units by 2020. The positive, albeit slow, growth expected for the forecast period is due to demand from Taiwan’s ageing population, which will bring growing consumption by older consumer segments. The latest predictions by Taiwan’s National Development Council state that the country is on track to becoming an "aged society" by 2018 with more than 14% of the population aged 65 years or older. These segments are growing in number and possess both spending power and a willingness to splurge on household appliances they deem necessities.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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