Electronics and Appliance Specialist Retailers in Romania - New Study Released

Electronics and appliance specialist retailers were hit hard by Romania's economic downturn at the start of the review period, with most consumers seeking to postpone or avoid higher-priced purchases. Sales notably saw 8% current value decline in 2011 over the previous year and only a sluggish recovery for much of the review period. More stable economic growth at the end of the review period however encouraged stronger spending

Competitive Landscape

Altex is the clear leader in electronics and appliance specialist retailers and also saw the strongest value share gain in 2015 over the previous year, gaining an impressive four percentage points to exceed 31% share. This company particularly benefited from a strong focus on Black Friday discounting in the country, offering discounts both online and in store on a wide range of products. Second-ranked Flanco also gained around half a percentage point in share thanks to its focus on Black Friday discounts in November, rising to 14% share. Many Romanians postpone their purchases of higher-priced consumer electronics and consumer appliances until this event, with attractive Black Friday discounts thus proving crucial in gaining share. According to Google Trends' search volume data, Romania has the second-highest per capita interest in Black Friday after the US.

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Industry Prospects

Omni-channel retailing and digital marketing is expected to become increasingly important to electronics and appliance specialist retailers in the forecast period. The internet offers a strong platform to highlight price promotions, both via internet retailing sites and social media sites such as Facebook, while YouTube could be used to offer product display and instructional videos. Consumers will meanwhile become increasingly likely to use smartphones to check product ranges and prices prior to visiting stores, whether before or during shopping trips. Online marketing will be particularly important in the run-up to Black Friday in November each year, with this being a peak sales time.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Romania market research report includes:

* Analysis of key supply-side and demand trends

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