New market study, "Dishwashers in Taiwan", has been published

Volume sales of dishwashers, especially the sales of built-in dishwashers, are being curbed by the real estate market in 2015, resulting in a drop in growth from 5% in 2014 to 3%. Because the built-in models are only considered by consumers when they purchase a new house or renovate their kitchen in their existing house, the volume sales of built-in dishwashers are more sensitive to growth of real estate.

Competitive Landscape

BSH Bosch & Siemens HausgerÙ†te GmbH continues to lead sales in 2015 with a 54% volume share. In terms of marketing promotion, Bosch heavily invests in above the line marketing, especially in winter when it is too cold for people to wash their dishes. In terms of technology innovation, Bosch leads in launching new models with anti-virus Zeolite technology. This technology utilises zeolite minerals to absorb water molecules and then release hot vapour to kill the virus and also to dry the dishes faster to save on electricity.

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Industry Prospects

With the impact of the new combined tax policy on housing and land, growth of new housing cases and resale cases would be limited over the forecast period. Hence, sales of the most affected built-in dishwashers, which constitutes an 80% share of volume, is predicted to only grow by a 1% CAGR. Overall, however, the whole category is predicted to record a 1% retail volume, as the percentage of the population of wealthy consumers is gradually increasing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Taiwan?
* What are the major brands in Taiwan?
* How has this high unit price, low global penetration category been affected by recessionary pressure?
* Is there a trend to slimline machines in Taiwan?

Reasons to Get this Report

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