New Market Research Report: Microwaves in Hungary

Retail volume sales of microwaves advanced rapidly in 2014, surging by 14%, followed by even more substantial growth of 19% in 2015. Hungarian households in general are fond of preparing meals for themselves and prefer to eat traditional Hungarian dishes. Due to increasingly busy lifestyles and a lack of time for common family dining, the use of microwaves is becoming more widespread amongst Hungarians.

Competitive Landscape

Samsung Electronics Magyar Zrt is the leading player in microwaves in Hungary, accounting for a retail volume sales share of 27% in 2015. The leading position of Samsung is attributable to its wide product assortment targeting different consumer segments from the higher-end to the lower-end. Samsung also benefits from the well-developed retail network of its IT and consumer electronics product portfolio and the possibilities of cross-marketing channels for the promotion of its entire product range. Its strength within microwaves is assured by the longer than average warranty period offered by the company.

Full Report Details at
- http://www.fastmr.com/prod/1112788_microwaves_hungary.aspx?afid=301

Industry Prospects

Retail volume sales of microwaves are expected to increase at a CAGR of 5% over the forecast period, driven by the rising number of new dwellings and the increasing number of single person households in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Hungary?
* What are the major brands in Hungary?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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