New Report Available: Vacuum Cleaners in South Africa

The vast majority of South African households continue to use traditional tools for household cleaning purposes. Such tools tend to be affordable to the mass segment and therefore remain well supported. Thus, vacuum cleaners remain relatively niche, with the category being supported mainly by middle- to higher-income consumers who seek convenient and sophisticated solutions to household care.

Competitive Landscape

Electrolux SA (Pty) Ltd continued to lead the category with a volume share of 29%, followed by Home of Living Brands (Pty) Ltd and Nu-World Holdings Ltd with shares of 10% and 6% respectively.

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- http://www.fastmr.com/prod/1112927_vacuum_cleaners_south_africa.aspx?afid=301

Industry Prospects

The vacuum cleaners category is expected to record a volume CAGR of 5% over the forecast period, with stick vacuum cleaners driving category performance with an anticipated volume CAGR of 30%. Stick vacuum cleaners’ late entry into South Africa will be a key reason for this performance.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vacuum Cleaners in South Africa?
* What are the major brands in South Africa?
* How have stick vacuum cleaners performance over the past 5 years?
* Are robotic vacuum cleaners the future for the vacuum industry?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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