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Freestanding automatic washing machines remains the most important and successful category within home laundry appliances. This is due to the popularity of such machines amongst Egyptian consumers as they have been used to this type of washing machine for a long time. Consumers can now also purchase automatic washing machines in instalments, and many retailers now offer this option to make it easier for consumers to purchase an automatic washing machine without having to worry about the unit price.

Competitive Landscape

In 2015 El Araby Group maintained its lead in home laundry appliances, holding a 28% volume share. This is due to the strong base of consumers who trust the company and its Toshiba brand. One very interesting aspect of the company’s position in home laundry appliances is that it has been able to establish a strong lead over its competitors with just this one brand in its portfolio, which is mainly due to its strong efforts over many years to establish Toshiba as a major brand in other laundry appliances and promote its brand equity.

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Industry Prospects

Demand for top-loading automatic washing machines is expected to increase over the forecast period, as consumers prefer this type of home laundry appliance due to its ease of operation, and it is also easier to fit into small areas such a bathroom, which is where automatic washing machines are usually placed.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in Egypt?
* What are the major brands in Egypt?
* What is the average volume capacity for washing machines in Egypt?
* Has there been a shift from front loading to top loading washing machines?
* What is the sizing of automatic versus semi-automatic washing machines in Egypt?

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