Portable Players in Hong Kong, China - New Market Research Report

Portable players declined by 7% in retail volume terms in 2015, largely affected by a poor performance from portable media players (-15%). This is due to the fact that consumers in Hong Kong shifted their spending power towards portable computers and smartphones which are also capable of playing audio and video files.

Competitive Landscape

Hanvon Technology Co Ltd led e-readers in 2015 with a 35% volume share. The player was able to beat off competition from Amazon.com Inc and Sony Corp thanks to its wide distribution network covering bookshops and electronics and appliance specialist retailers. Secondly it boasted a wide range of Asian content that greatly catered to local taste.

Industry Prospects

Portable players is expected to post a declining retail volume CAGR of 7% over the forecast period, with the greatest decrease recorded by portable media players. Consumers are expected to spend more time and rely more on smartphones and tablets for everyday tasks such as music, internet surfing, video recording, photography and communications. This replaces the need to purchase a separate portable media player. Nonetheless, portable media players still appeal to those who seek a single-function and easy-to-use media player. These include fitness enthusiasts and the younger population who do not yet own mobile devices and computers due to their age and spending power.

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Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Portable Players in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the growth rate for digital cameras?
* How is the growth of mobile phone cameras affecting the traditional camera market?

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