Market Report, "NRT Smoking Cessation Aids in Saudi Arabia", published
New Healthcare market report from Euromonitor International: "NRT Smoking Cessation Aids in Saudi Arabia"
[ClickPress, Mon Feb 22 2016] In 2015, the majority of the 5.5 million smokers in Saudi Arabia were men, with 4.5 million Saudi men smoking regularly. Male and female smoking prevalence in the country continued to increase over the course of the review period despite the government's efforts in terms of anti-smoking regulations and campaigns. Nonetheless, in November 2015, as part of its annual anti-smoking campaign, the Saudi Ministry of Health increased the price of a pack of 20 cigarettes by 10.5%. Although previous campaigns have shown little impact in terms of achieving reductions in smoking, unit price increases have led to an increase in sales of NRT smoking cessation aids.
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Novartis Consumer Health Inc continued to dominate NRT smoking cessation aids in 2015 with a value share of 60%. The company continued to hold a 99% value share in NRT lozenges and a 50% value share in NRT patches during the year. Novartisí dominance in the category can be attributed to the widespread distribution of its Nicotinell brand in chemists/pharmacies and the very strong awareness of the Nicotinell brand among the Saudi population, mainly through word-of-mouth advertising.
NRT smoking cessation aids is expected to continue generating stronger growth over the forecast period than it did over the review period. This is set to be the result of government regulations to discourage smoking in the form of smoking bans and increases on the unit prices of cigarettes. These anti-smoking measures are likely to contribute to NRT smoking cessation aids registering a value CAGR of 4% at constant 2015 prices over the forecast period.
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