Market Report, "Microwaves in Thailand", published

Silver and white colour remained the most popular colours of standard microwaves in 2015. Stainless steel was unpopular due to high prices – as a result of the economic turndown, consumers chose function over aesthetic appeal.

Competitive Landscape

Thai Samsung Electronics Co Ltd remained the leader in microwaves and accounted for 38% of retail volume sales, up by 9% to 268,000 units. LG Electronics (Thailand) Co Ltd ranked second with 29%, up by 9%. Panasonic AP Sales (Thailand) ranked third with 8%, and registered the strongest retail volume growth of 14%.

Full Report Details at
- http://www.fastmr.com/prod/1112802_microwaves_thailand.aspx?afid=301

Industry Prospects

Microwaves is expected to register a retail volume CAGR of 7% over the forecast period. Growth of convenience stores such as 7-Eleven and Family Mart, and minimarkets such as Lotus Express and Mini Big C will contribute to growth in sales of ready meals. This in turn will help to drive sales in microwaves. Typically, minimarkets and convenience stores are located close to residential areas.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Microwaves in Thailand?
* What are the major brands in Thailand?
* How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
* Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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