Market Report, "Home Laundry Appliances in South Africa", published

Larger capacity home laundry appliances continue to gain traction within the category, with leading Korean players focusing their portfolios on larger capacity products.

Competitive Landscape

Defy Appliances (Pty) Ltd continued to lead home laundry appliances in 2015 with a volume share of 34%. LG Electronics SA (Pty) Ltd, BSH Home Appliances (Pty) Ltd and Samsung Electronics SA (Pty) Ltd followed with shares of 18%, 13% and 11% respectively.

Industry Prospects

South Africa’s inequality in terms of income levels, as well as other socioeconomic issues, are unlikely to show any significant downward movement over the forecast period. Therefore, the category of home laundry appliances (and other major appliances categories) is likely to remain divided between products that are targeted at upper-middle to higher-income groups and products that target lower-income groups. Conservative volume growth is anticipated going forward; however, the forecast period CAGR of 4% is set to be more dynamic than the 2% CAGR of the review period.

Full Report Details at
- http://www.fastmr.com/prod/1112720_home_laundry_appliances_south.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Home Laundry Appliances in South Africa?
* What are the major brands in South Africa?
* What is the average volume capacity for washing machines in South Africa?
* Has there been a shift from front loading to top loading washing machines?
* What is the sizing of automatic versus semi-automatic washing machines in South Africa?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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