Due to the maturity of hair care appliances in Hungary, which accounted for a retail volume sales share of 77% in 2015, personal care appliances experienced relatively limited retail volume sales growth of 2% in 2015, while retail value sales saw growth of 6%. Hair care appliances saw retail volume sales growth of just 1% in 2015.
Competitive Landscape
Philips Hungaria Kft remained the leading player in personal care appliances in Hungary in 2015, accounting for a retail volume sales share of 18%. The company accounted for a leading retail volume sales share of 37% in body shavers in 2015, while it ranked second in hair care appliances, with a sales share of 16%. Philips benefits from its strong brand, which is well-known in the country, due to its presence in multiple categories in consumer electronics and appliances, as well as the wide assortment of personal care appliances it offers.
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Industry Prospects
Retail volume sales of personal care appliances are expected to grow at a CAGR of 2% over the forecast period, while retail value sales are expected to grow at a CAGR of 4% at constant 2015 prices. Retail volume sales growth will be driven by the replacement of older, less stylish and less modern products with newly launched developments.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Personal Care Appliances industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Personal Care Appliances in Hungary market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Personal Care Appliances in Hungary?
* What are the major brands in Hungary?
* What is the share for hair care appliances?
* Is an increased focus on health and beauty driving electric tooth brush sales?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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New Report Available: Personal Care Appliances in Hungary
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001