New Market Research Report: Sportswear in Greece

The turmoil seen in the Greek economy during 2015 led to another drop in value sales of sportswear as consumer demand was dominated by the search for products at the lowest prices. Nevertheless, demand for sportswear was partially supported by the trend towards casualwear, which continued to favour volume sales of sportswear; however, special offers and price discounts remained the main drivers of sales in the category, especially after capital controls were put in place in Greece during summer 2015, which led to consumer uncertainty spiking once again.

Competitive Landscape

Multinational brands Nike and adidas led sales of sportswear in 2015, claiming value shares of 30% and 24% respectively. These two brands have traditionally been the most popular sportswear brands in Greece and the high consumer awareness of them is based on their reputations for high quality. Each of these brands invests considerable amounts in sponsorship deals and advertising campaigns as they regularly develop new products in order to ensure wide product variety and to maintain their leading positions in the category.

Full Report Details at
- http://www.fastmr.com/prod/1126417_sportswear_greece.aspx?afid=301

Industry Prospects

Sportswear is expected to continue accounting for a significant share of total sales of apparel and footwear in Greece throughout the forecast period and beyond as participation in sporting activities is growing, while the general trend in apparel and footwear is for more comfortable clothing, with casualwear becoming increasingly appreciated among the Greek population. Short-term trends are also expected to continue favouring lower prices and better value for money, given that the turbulent Greek economy is likely to ensure that consumers remain reluctant to spend money on any non-essential items.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sportswear in Greece?

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