"Refrigeration Appliances in the United Arab Emirates" now available at Fast Market Research

The United Arab Emirates continued to attract expatriate workers at the end of the review period, with the profile of expatriates shifting from the start of the review period. Following the global economic downturn, many mid-income Western expatriates are notably considerably more price-sensitive. These consumers are seeking the lowest prices in refrigeration appliances as they seek to save money, particularly as many will only be in the country for a short period of time. This resulted in a shift towards lower-priced distribution channels. Hypermarkets gained over half a percentage point in retail volume share in 2015 over the previous year to reach almost 50% share, thanks to offering attractive discounts.

Competitive Landscape

LG Electronics is the clear leader in refrigeration appliances, accounting for 21% retail volume share in overall sales in 2015 and also seeing a strong share gain of over half a percentage point from the previous year. The company benefits from offering an extensive range of fridge freezers and fridges, being the leading player in both built-in and freestanding fridge freezers and freestanding fridges, and also has a wide distribution reach. The company also benefits from its wide range of prices, with its good quality lower-priced products attracting many price-sensitive consumers and often benefiting from price promotions. The company meanwhile attracts feature-focused mid- to high-income consumers via its strong new product development.

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Industry Prospects

There is expected to be a growing focus on energy efficiency in refrigeration appliances in the forecast period. The government has announced plans to remove subsidies on electricity, as it seeks to tackle rising energy usage, with this likely to result in higher electricity charges and a growing consumer focus on reducing usage. Consumer education campaigns will also encourage the more frugal use of electricity, while retailers are expected to increasingly highlight the cost savings offered by energy efficient refrigeration appliances. Consequently, products with A+++ rating are expected to gain share in the forecast period, as consumers become more likely to consider the long-term cost of using products rather than focusing solely on purchase price, functionality and design.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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