Large Cooking Appliances in Vietnam: New research report available at Fast Market Research

Even though large cooking appliances’ volume growth was 11% in 2015, its current value growth reached 15%. The lower volume growth compared to the value growth was mainly due to the unit price gain in 2015. A stronger presence of premium brands such as Fagor and Malloca are largely responsible for the unit price rise.

Competitive Landscape

Rinnai Vietnam Co Ltd led built-in hobs with a volume share of 28% in 2015, followed by Goldsun JSC with a volume share of 20%. On account of the leading player’s success, Rinnai is a perennially prestigious brand, which is well known among housewives. Goldsun on the other hand is a much younger player in comparison with Rinnai. However, its lower pricing strategy supported by good product quality means that it is quickly gaining stronger popularity, which largely contributes to its second ranking.

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Industry Prospects

Over the forecast period, large cooking appliances is expected to record a volume CAGR of 6%. In comparison with the review period volume CAGR of 9%, the category is expected to witness a marginal declining trend. The increasing emergence of ready meals and microwave ovens over the forecast period is expected to account for the prospective plunge. Many households, especially single-person homes, are expected to opt for the more affordable and convenient choice of microwave ovens instead of built-in hobs. Moreover, due to increasing working hours, many consumers will hardly have time to cook by hobs or ovens, which make microwave cooking the preferable choice for many people.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Large Cooking Appliances in Vietnam?
* What are the major brands in Vietnam?
* What is the most common cooking appliances in Vietnam?

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