Womenswear in Singapore - New Market Research Report

2015’s poor economic outlook led to weaker consumer confidence. Since apparel is not a necessity, consumers restricted their budgets and spent less, leading to a contraction of 2% in value sales for womenswear.

Competitive Landscape

Uniqlo was the leading brand for womenswear with a 4% value share in 2015. Uniqlo has been growing at a tremendous pace in Singapore by store expansion as well as increasing sales per store. To increase sales per store in 2015, Uniqlo launched apparel designs, which were increasingly trendy and complementary, while offering a wider variety in 2015. Uniqlo stores are found in a large number of shopping centres located in the heart of cities and in residential areas. In addition, it has introduced its e-commerce store, seamlessly integrating e-commerce and store-based retailing. Uniqlo has informed in-store consumers to purchase online if they cannot find sizes and delivery lead times are only one to three working days, which provides the immediacy in-store consumers hope for. Also, Uniqlo has worked with designer Hana Tajima to launch a modest-wear collection for conservative consumers, catering to the needs of the Muslim population in Singapore. The modest-wear collection showcases fashionable hijab headscarves while ensuring comfort with the Uniqlo patented material, AIRism, which absorbs sweat and is ideal for tropical climates.

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- http://www.fastmr.com/prod/1126455_womenswear_singapore.aspx?afid=301

Industry Prospects

Womenswear is expected to register a value CAGR of 2% at constant 2015 prices in 2015-2020, and reach sales of S$2.2 billion in 2020. Although this is an improvement on the equivalent CAGR in the review period, with Singapore’s GDP growth in the forecast period set to drop, this will put a brake on growth. In addition, womenswear is a mature category, which is likely to be fuelled by population growth and Singapore’s female population aged 15 and above, which is expected to rise by a slower rate in 2015-2020.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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