New Market Research Report: Jeans in Italy

There is rising consumer demand for more casual fashion items and leisurewear. Jeans are increasingly being combined with various fashion styles, both casual and formal. Due to their more leisure-related nature, jeans match with jackets and shirts and are being worn to work by many Italians, especially men.

Competitive Landscape

Jeans remained a highly competitive category in 2015, although one which is not as fragmented as the majority of the other apparel and footwear categories. The category’s three leading players Levi Strauss Italia Srl, VF Corp and Diesel SpA combined accounted for 24% of value sales in 2015 and each of these companies recorded positive growth, combined adding €10 million to their actual value sales over the course of the year as they bucked the slight decrease recorded in current value terms across the overall category.

Full Report Details at
- http://www.fastmr.com/prod/1126368_jeans_italy.aspx?afid=301

Industry Prospects

Over the forecast period, jeans in Italy is expected to continue being influenced by the rising consumer demand for more casual outerwear. With this in mind, consumers are expected to seek to combine economy jeans and standard jeans with casual outerwear such as tops and jumpers as well as combining premium and super premium jeans with formal outerwear such as jackets and coats and shirts. In particular, working men are expected to want to combine premium jeans with jackets and shirts to be worn to work instead of suits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Italy?
* What are the major brands in Italy?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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You may also be interested in these related reports:

- Jeans in Germany
- Jeans in Portugal
- Jeans in the Netherlands
- Jeans in Poland
- Jeans in Israel