Toilet Care in Thailand: New research report available at Fast Market Research

During the review period, squatting toilets were being gradually replaced by the sitting type, driving sales of toilet care products. Amongst toilet care products, in-cistern devices captured the biggest proportion of value sales (43%) in 2015. Product variety and consumer awareness contributes to the popularity of in-cistern devices amongst high-income consumers. In the meantime, toilet liquids and rim blocks accounted for 31% and 26%, respectively, of total value sales of toilet care in 2015. Toilet liquids, in particular, are often confused with bathroom cleaners. Many local consumers, therefore, use bathroom cleaners to clean toilet bowls instead of buying a separate toilet liquid product to save money.

Competitive Landscape

SC Johnson & Son (Thailand) dominated toilet care sales with a 91% value share in 2015. The company owns strong-performing brands such as Mr Muscle, Duck and Kiwi. In 2015, SC Johnson & Son (Thailand) merged Mr Muscle with the company brands Duck, Kiwi and Glade. The Duck brand especially has earned great brand awareness compared to brands offered by other toilet care competitors.

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Industry Prospects

Value sales of toilet care in Thailand are expected to rise at a CAGR of 2% at constant 2015 prices over the forecast period to reach sales value of Bt229 million in 2020. Constant unit prices are expected to stagnate or slightly decrease due to high competition within toilet care. Most manufacturers are expected to continue to drive sales through marketing activities that provide interaction with consumers. Another tool companies expect use to promote toilet care to target consumers is through social media such as Facebook and YouTube.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Thailand?
* What are the major brands in Thailand?
* What are the future prospects for the toilet care products?

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