Now Available: Irons in India

Irons grew by 10% in retail volume and 12% in current retail value terms in 2015, due to an increase in the number of people moving to cities for work and the increased cost of ironing by a professional. The number of nuclear families and singles is increasing in cities causing higher demand for appliances like irons in the country.

Competitive Landscape

Bajaj Electricals led irons with a 25% volume share in 2015, followed by Philips that closely followed it with a 23% volume share. The former leads due to its low cost products and very strong distribution network in smaller towns. Bajaj Electricals also caters to the mid to high price segment with its brand Morphy Richards.

Industry Prospects

Irons is expected to grow by a volume CAGR of 9% and a value CAGR of 4% at constant 2015 prices over the forecast period. The continuous increase in urbanisation and movement towards cities for work will maintain growth.

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- http://www.fastmr.com/prod/1126537_irons_india.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in India?
* What are the major brands in India?
* What is the most common cooking appliances in India?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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