Air Care in Ukraine - New Market Study Published

Suffering from the economic crisis, air care dropped in volume terms significantly. People started buying air care less, thus saving money. Electric air fresheners, being the least widespread and least available, suffered the most with a 23% volume decline in 2015.

Competitive Landscape

SC Johnson TOV dominated air care with a 53% value share in 2015. Good availability, promotion and consumer brand awareness are the main reasons why this company leads. Although the company operates within almost all categories of air care, the dominating position of its brand Glade within spray/aerosol air fresheners ensured the company’s overall leading position.

Full Report Details at
- http://www.fastmr.com/prod/1126874_air_care_ukraine.aspx?afid=301

Industry Prospects

Only from 2017 are positive volume growth rates expected. Until the start of economic recovery, which is expected at the earliest in 2017, no growth is expected. The only subcategory which is going to grow in 2016 is liquid air fresheners, although from a low base.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Ukraine?
* What are the major brands in Ukraine?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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