Report Published: "Home Laundry Appliances in Sweden"

Although manufacturers started to hint about smart technologies for home laundry appliances, the main thing Swedes demanded in 2015 was that the machines should be energy efficient, have low running costs and be convenient to use. Most consumers tend to be unaware about the new technologies available and primarily purchase machines based on price. Manufacturers did not spark interest in more technological machines in 2015 and most Swedes saw no strong reason to spend more for these products.

Competitive Landscape

BSH Home Appliances AB was the leading player within home laundry appliances in 2015 with a 24% retail volume share. The company has a strong presence in Sweden through its ownership of the two strong appliance brands Bosch and Siemens, that are both ranked among the top five brands within home laundry appliances in Sweden. Both brands have a wide distribution and portfolio with a brand image that communicates both quality and value for money. Such a brand image is favoured by Swedes and the wide appliance portfolio offers additional sales as many consumers favour having the same brand for the same group of appliances.

Full Report Details at
- http://www.fastmr.com/prod/1126525_home_laundry_appliances.aspx?afid=301

Industry Prospects

Convenience is predicted to be one of the major influences on Swedish home laundry appliances over the forecast period. Consumers will demand more machines with automated dosage that are quieter and reliable, with brushless motors, faster washing programmes, that can take bigger wash loads and that have a higher centrifuge speed that will leave the clothes drier when coming out of the washing machine. Basically improvements will be demanded for all the steps associated with using a washing machine, while the environmental aspect – such as energy, water and detergent usage – should not be overlooked by the manufacturers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in Sweden market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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