New Market Research Report: Home Insecticides in Morocco

Home insecticides increased in current value by 10% in 2015. This strong growth was mainly due to the growing demand for such products, especially among people living in large and crowded areas of Morocco’s major cities. The fact that there is a lack of domestic waste disposal services means that people have started to throw their household refuse into the street, which encourages the proliferation of insects. As a result, people now tend to rely on home insecticides in order to rid their homes of such insect pests.

Competitive Landscape

SC Johnson SAS led sales of home insecticides in 2015 with a 51% value share, thanks mainly to the popularity of its Baygon brand. The company is also present in several different home insecticides categories and pursues a very strong distribution strategy throughout Morocco, which enabled it to maintain the leading position in home insecticides throughout the review period should be noted. However, it that the company is losing value share in the category, largely because of a lack of innovation and its continuous use of price discounts and special offers to promote volume sales.

Full Report Details at
- http://www.fastmr.com/prod/1127027_home_insecticides_morocco.aspx?afid=301

Industry Prospects

The consistent increases being seen in the size of Morocco’s urban population and the increasingly crowded housing conditions for people living in cities such as the metropolitan area of Casablanca-Rabat are expected to bolster sales as it sounds over the forecast period, combined with the lack of adequate municipal waste disposal, which is set to result in an explosion in the numbers of insect pests in Morocco over the forecast period. The attention paid to urban waste management systems by local municipalities remains very low and this is set to continue contributing strongly to the unfavourable growth trends in the category. As a result, people living in Morocco are expected to continue spending money on home insecticides during the forecast period in an effort to rid their home of insect pests.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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