Sportswear in the Netherlands: New research report available at Fast Market Research

Sportswear recorded 1% current value growth in 2015. The increasing demand for sportswear is being driven mainly by the fact that Dutch consumers are becoming more active in general, with increasing numbers running and training at the gym. There was also growth seen in the numbers of lower priced sportswear brands emerging in the Netherlands, which is putting pressure on unit prices across the board in sportswear. This shift away from expensive brands towards the more affordable sportswear brands put limits on value growth in the Netherlands in 2015.

Competitive Landscape

adidas maintained its leading position in sportswear in the Netherlands during 2015. adidas is present in many sportswear categories in the Netherlands, which has enabled it to maintain a strong position within the category. Not only is the adidas brand very popular in performance apparel, but also in sports-inspired apparel and sports footwear. adidas is traditionally popular for football apparel and footwear in the Netherlands, which means many of the active 1.2 million footballers in the Netherlands are wearing adidas gear. In addition to its wide assortment of products, adidas has a wide distribution network and its products are widely sold in various multi-brand stores and on the websites of pure internet retailers such as Zalando and Wehkamp as well as its own mono-brand stores and web shop. Furthermore, the brand offers products on different pricing platforms so as to cater to the needs of many different consumers.

Full Report Details at
- http://www.fastmr.com/prod/1126432_sportswear_netherlands.aspx?afid=301

Industry Prospects

The outlook for sportswear in the Netherlands is expected to be positive over the forecast period as the category is expected to achieve strong volume growth and more modest value growth. Value growth is expected to be limited due to the shift towards internet retailing, which is leading to high levels of competition between traditional based retailers and pure internet retailers. In addition, the emergence of fast fashion retailers such as H&M and Primark in sportswear is likely to put pressure on unit price growth in the category over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Netherlands market research report includes:

* Analysis of key supply-side and demand trends

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Sportswear in Russia
- Sportswear in Israel
- Sportswear in France
- Sportswear in the Czech Republic
- Sportswear in Greece