Dishwashing in Denmark - New Market Research Report

As in many home care categories, sales in dishwashing are mainly being driven by the current sustainability and allergy-friendly trends. Many new launches over the review period carried the Blue Ribbon (Den Blå Krans) and/or Swan labels. Consumers are actively demanding such products as an increasing number of them are concerned about the health and environmental effects of home care products in general and dishwashing products in particular.

Competitive Landscape

Reckitt Benckiser (Scandinavia) led dishwashing in 2015 with a value share of 31%. Its leading position can be attributed to its Neophos brand and new product launches over the review period, as well as an aggressive marketing campaign in 2015 which included television commercials and a Facebook presence.

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Industry Prospects

Private label is expected to further gain share over the forecast period. Competition in the mature dishwashing category is quite fierce, with private label options forecast to continue to gain ground at the expense of their branded counterparts. This will lead to a fall in average unit price in dishwashing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Denmark?
* What are the major brands in Denmark?
* What is the dishwasher penetration rate in Denmark?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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