Report Published: "Bleach in Denmark"

Bleach posted a further decline in sales in 2015, continuing the downward trajectory of the review period to become a marginal home care category. The majority of Danish consumers regard bleach as outdated, with it mainly now used by the older generation. Since 2000, the Environmental Protection Agency (MiljÙ‘styrelsen) has recommended not using chlorine-based bleach in private households as it is harmful to the environment. Bleach is also seen as dangerous to consumers and a possible cause of allergies.

Competitive Landscape

Colgate-Palmolive's Klorin brand led bleach in 2015 with a value share of 28%. Dansk Supermarked's Clean private label line followed with a value share of 17%.

Full Report Details at
- http://www.fastmr.com/prod/1126891_bleach_denmark.aspx?afid=301

Industry Prospects

Bleach will continue to decline over the forecast period. Fewer and fewer consumers are expected to see a need for this type of product as it is perceived as harmful to both the environment and consumer health and can easily be replaced by less harmful products. Moreover, it is mostly the older generation which uses this product.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Denmark?
* What are the major brands in Denmark?
* How did bleach sales perform during the economic downturn?
* What are the major applications of bleach in Denmark?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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