Electronics and Appliance Specialist Retailers in Portugal - New Market Report

Portuguese consumers are known for being huge fans of technological products, and this is reflected in the strong performance demonstrated by electronics and appliances specialist retailers. In the culmination of the crisis a billing impact was experienced. Beyond the lower purchasing power of consumers, retailers were also forced to reduce profit margins and implement more promotional campaigns. This scenario drove the channel to a depreciation tendency over 2008-2013.

Competitive Landscape

In Portugal, Sonae group has been synonymous with quality and trust, and in every channel in which this national group invests the goal is to lead. With its electronics and appliances specialist retailer, Worten, this group maintained the channel leadership in 2015.

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Industry Prospects

The current technological evolution is so intense that electronics and appliances such as smartphones, tablets, netbooks, televisions and media players, among many others, rapidly become obsolete and new improved products emerge. With Portuguese consumers such huge fans of technological products, this product evolution panorama is expected to be benefit this channel, as sales are predicted to increase gradually over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Electronics and Appliance Specialist Retailers industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Electronics and Appliance Specialist Retailers industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Electronics and Appliance Specialist Retailers in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How big is the Electronics and Appliance Specialist Retailers channel in Portugal?
* Who are the leading retailers in Portugal?
* How are electronics and appliance specialists competing against the grocers?
* How is the internet affecting electronics and appliance specialists?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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