"Polishes in the United Arab Emirates" is now available at Fast Market Research
New Consumer Goods market report from Euromonitor International: "Polishes in the United Arab Emirates"
[ClickPress, Sun Mar 13 2016] Population growth resulting from expatriates moving from Western and Arab countries due to economic hardship and political instability has contributed to the rapid growth of polishes in the United Arab Emirates. Growth has also been fuelled by the increase in disposable incomes which has made polishes more affordable for consumers as a means to reflect their high social class. However, polishes still remains a niche category. Consumers view all of the different polishes categories, whether shoe polish or furniture polish as a means to look better, cleaner and classier.
Zetra BV continued to lead polishes in 2015 with a value share of 38%. The company’s flagship brand Kiwi enjoys widespread popularity due to its longstanding presence in the United Arab Emirates, which has made it widely recognised and trusted among consumers. Also, the large number of Western expatriates in the country has contributed to the popularity of the brand as they are also familiar with it from their home countries. The company also benefits from its dominance of the largest category within polishes, shoe polish.
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Healthy growth is expected over the forecast period at a constant 2015 value CAGR of 6%. This growth is likely to be fuelled by a further rise in the country’s population, especially Western and Arab expatriates. The rise in disposable income is also an important factor driving growth within polishes.
Discover the latest market trends and uncover sources of future market growth for the Polishes industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Polishes industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
The Polishes in United Arab Emirates market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Polishes in United Arab Emirates?
* What are the major brands in United Arab Emirates?
* What are the future prospects for the polishes market?
* What are the key new product launches in the polishes market?
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