New Market Research Report: Surface Care in France

In 2015, the volume and value variations for the different surface care categories were quite disparate. Overall, the biggest value growth came from multi-purpose cleaners (5%), starter kits/trigger devices (4%), drain openers (5%) and home care disinfectants (4%). Specific floor cleaners, impregnated wipes and scouring agents, among others, saw their value and volume sales decline.

Competitive Landscape

Despite losing ground, Procter & Gamble captured 18% of total value sales and retained the leadership in French surface care. Since 2013, the company embarked on a strategic reorientation into multi-purpose concentrated products which translated into the withdrawal of specific products such as bathroom, oven and kitchen cleaners and which caused its total sales from surface care excluding wipes to shrink by about 11% over the period 2013-2015. When excluding wipes, surface care leadership is held by Reckitt Benckiser (18% of value for surface care excluding wipes).

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Industry Prospects

Surface care is likely to record volume and value CAGRs of 1% in the forecast period. Manufacturers are successfully making the transition over to concentrated products via ancillary benefits that help to boost the appeal of these products; some of these product attributes are health and wellness, disinfection, skin protection, allergen-safe and eco-friendliness. In addition, the likely improvement in socioeconomic conditions over the next five years is expected to have a positive impact on surface care products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in France market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in France?
* What are the major brands in France?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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