"Food Preparation Appliances in the US" is now available at Fast Market Research

Healthy living continues its run as the dominant trend in US food preparation appliances. The proliferation of do-it-yourself social media sites and blogs has given health-conscious consumers a new repository of recipes, tips and motivation to eat healthier foods. This trend has brought strong demand to the blender category, as consumers continue to create healthier drink options, and as blenders have become increasingly complex and versatile, it has also cannibalised some of the sales of juice extractors and citrus pressers. As more consumers eschew some of the processed foods that were once popular, increasing numbers are purchasing food preparation appliances which enable them to serve healthier options that they prepare themselves.

Competitive Landscape

Food preparation appliances remains fairly fragmented, with no company holding more than a 20% share of sales. Hamilton Beach Brands (Hamilton Beach and Procter-Silex brands), Jarden Corp (Oster and Sunbeam), and Russell Hobbs (Black & Decker, Toastmaster and Juiceman) all held double-digit volume shares with 19%, 17%, and 14% of sales in 2015. Jarden’s Oster brand led brand sales with 16% by volume, followed closely by the Hamilton Beach brand and Black & Decker brand, with 12% and 10%, respectively.

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Industry Prospects

Healthy living is expected to remain a powerful trend throughout the forecast period with opportunity to continue to intensify, particularly as millennial consumers begin to focus on raising children. As consumers put more and more use into blenders, mixers, and food processors, these products will see continued wear, helping to keep replacement cycles afloat and providing stability to the market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Food Preparation Appliances in USA?

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