New Market Research Report: Dishwashing in Guatemala

Hand dishwashing is the most prevalent method of washing dishes at all socioeconomic levels in Guatemala. In 2015 the category had retail value sales of GTQ160 million, which was an increase of 7%. Constant innovation and formula improvement from leading companies have allowed this category to remain dynamic and maintain strong growth rates in volume and value terms.

Competitive Landscape

Colgate-Palmolive Centroamerica SA was the leading company in 2015 in dishwashing with its brand Axion. The brand has a wide product portfolio to cater to different economic strata, which allows it to reach a wide consumer base. Constant innovation in terms of formula improvements and fragrances allow the category to remain dynamic and attractive to its consumers.

Full Report Details at
- http://www.fastmr.com/prod/1126957_dishwashing_guatemala.aspx?afid=301

Industry Prospects

Dishwashing is expected to have a value CAGR of 3% at constant 2015 prices and reach sales of GTQ186 million by 2020. The category is expected to continue to be dominated by hand dishwashing products, since it is the cheapest and most prevalent method of washing dishes in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashing in Guatemala?
* What are the major brands in Guatemala?
* What is the dishwasher penetration rate in Guatemala?
* What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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