New Market Research Report: Womenswear in Taiwan

The introduction of international brands such as H&M and Forever 21 has had a great impact on womenswear. Female consumers set a standard for womenswear to be at an affordable price with quality and design compatible with these brands. Before international brands came into Taiwan, women needed to compromise either on quality or on retail selling prices; however, international brands changed the whole situation and resulted in female consumers believing that fashion and style could be affordable. Therefore, women have become used to not sacrificing on quality and design, even though they do not spend a fortune on clothing. Brands within womenswear have to offer quality products within the standard price range to satisfy female consumers.

Competitive Landscape

Womenswear remained fragmented in 2015. Uniqlo Taiwan continued to lead, recording a 4% value share. A number of international brands such as GAP and H&M were present within womenswear in 2015. International brands receive more publicity consumers than domestic brands. Newly introduced international brands such as H&M bring not only their clothing but also a whole shopping experience to consumers.

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Industry Prospects

Womenswear is expected to grow at a CAGR of 1% at constant 2015 prices over the forecast period. Growth in value terms is expected to be slowed by a decline in the average unit price of womenswear at constant 2015 prices over the forecast period. With the competition from international brands, womenswear brands are moving from the premium price range toward standard priced.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Womenswear in Taiwan?
* What are the major brands in Taiwan?
* How dynamic is the growth of clothing and footwear internet sales?

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