Market Report, "Toilet Care in Slovakia", published

Toilet care is benefiting from rising consumer interest in products with higher effectiveness and innovative products with unique scents. Toilet care is important for ridding the area of bacteria and keeping it clean and healthy all the time. Value sales growth of 2% in 2015 was, however, slower than it was over the review period when a CAGR of 4% at current 2015 prices was recorded. Higher maturity of toilet care products and less growth potential are the main reasons for the decline of value sales in 2015.

Competitive Landscape

Two companies within toilet care are significantly ahead of their competitors, together generating a value share of 41% in 2015: Henkel Slovensko with a 23% value share and Unilever Slovensko with 18%. Their positions were not threatened at any time over the 2010-2015 review period; Henkel was able to marginally increase its value share in the category and Unilever was able to maintain its share thanks to active product development and strong promotion, whilst benefiting from the strong position of the brands Bref by Henkel and Domestos by Unilever and their strong brand awareness amongst Slovak consumers.

Full Report Details at
- http://www.fastmr.com/prod/1127267_toilet_care_slovakia.aspx?afid=301

Industry Prospects

Toilet care is expected to grow at a value CAGR of 1% at constant 2015 prices over the forecast period. Products with higher effectiveness and long-lasting effects will be more demanded as the hygienic purpose of toilet care will become increasingly important to Slovak consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Slovakia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Toilet Care in Slovakia?
* What are the major brands in Slovakia?
* What are the future prospects for the toilet care products?
* What are the key new product launches in the toilet care products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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