New market study, "Surface Care in Hong Kong, China", has been published

Surface care recorded current retail value growth of 3% to reach HK$306 million in 2015. Hectic lifestyles led consumers to turn to products that offer greater convenience and functionality.

Competitive Landscape

SC Johnson (HK) Ltd led with 16% of retail value sales in 2015. The company has a strong presence in standard floor cleaners, wash and wax floor cleaners, kitchen cleaners, window/glass cleaners, bathroom cleaners and drain openers. Over the years, the company worked hard to develop effective products and build brand awareness of its flagship brand, Mr Muscle. It is now reaping the benefits as Mr Muscle became one of the leading brands in surface care in Hong Kong.

Industry Prospects

Surface care is expected to register a retail value CAGR of 3% (constant 2015 prices) over the forecast period. The category will continue to grow at a stable rate due to a shift to higher-value products and the essential nature of the products.

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- http://www.fastmr.com/prod/1127190_surface_care_hong_kong_china.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Surface Care in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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