New Report Available: Air Care in Guatemala

Segmentation and innovative dispensing formats that focus on decoration, design and functionality (such as Glade Toque, a portable decorative air freshener), were the main areas of product development within air care in Guatemala during 2015. Newer scent combinations and additional line extensions that feature different dispenser formats (including gel, candle and electric) continued to gain a firmer foothold, appealing to a larger base of middle- to upper-income consumers through an experienced-based promise that focuses on the proposal of expanding the atmospheres where air care products are used, such as several rooms in the home, in offices and in cars.

Full Report Details at
- http://www.fastmr.com/prod/1126843_air_care_guatemala.aspx?afid=301

Competitive Landscape

SC Johnson Centroamerica SA with its brand Glade leads the air care category with a retail value share of 46% in 2015. The brand has a wide product portfolio with products at different prices, which allows it to reach a wide consumer base of air care users in Guatemala.

Industry Prospects

Air care is expected to record a value CAGR of 4% at constant 2015 prices during the forecast period and reach sales of GTQ106 million by 2020. This category is expected to continue to be driven by innovations that target middle- to upper-income consumers who have higher disposable incomes to spend on air care products that make them feel good in their homes, cars and offices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Guatemala?
* What are the major brands in Guatemala?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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