New Report Available: Sportswear in Russia

Similar to the rest of apparel and footwear in 2015, sportswear was negatively affected by the deteriorating Russian economy and subsequent fall in consumers’ disposable incomes. Consumers were forced to economise on sportswear as this is not seen as essential. Only professional athletes were forced to spend money on sportswear in 2015, which is vital for their occupation. Hence, stable demand for performance sportswear, especially footwear, was the main driver of the category in 2015. However, towards the end of the review period, health and fitness continued to play a major role in Russian society. The trend towards healthier and more balanced lifestyles helped the category to escape an even sharper volume decline. Sportswear in Russia grew by 12% in current value terms in 2015 to approach sales of RUB354 billion.

Competitive Landscape

adidas OOO ranked first in sportswear in Russia in 2015 with a 17% value share. adidas is a pioneering brand in Russian sportswear, boasting strong consumer loyalty through active sponsorship of various sporting events. It was one of the technical sponsors of the Russian football league for the 2015/2016 season. adidas is also one of the sponsors of the 2018 FIFA World Cup, which will take place in Russia. Nike OOO, which ranked third with a 6% share, was also active in 2015. Nike sought to leverage consumer interest in large-scale sporting events to consolidate its already strong brand awareness. Nike was also one of the technical sponsors of local football teams, such as Anzhi Makhachkala, Dynamo Moscow and Spartak Moscow.

Full Report Details at
- http://www.fastmr.com/prod/1126426_sportswear_russia.aspx?afid=301

Industry Prospects

Over the short term the economic situation is expected to remain challenging in Russia, with consumers having to economise due to falling purchasing power and rising unit prices. However, there are some factors which will favour sportswear over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Russia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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